Zewa, SCA’s brand of toilet paper and household towels, is celebrating the 50 years anniversary on the German market. The brand name originates from the initial manufacturer’s name “ZEllstoffabrik WAldhof” in Mannheim where the Zewa range is still produced by SCA.
Everything began 1960 with an advert in the German magazine Der Spiegel when Zewa presented a range including toilet tissue and baby diapers. During the next decades different qualities were launched trying to find the perfect toilet tissue. Today 80% of German consumers know Zewa toilet paper and about 40% use it regularly.
Read more about the history of Zewa