The Forest Products business area reported sales
of approximately SEK 17bn in 2011.
SCA is Europe’s largest private forest owner
with a holding of 2.6 million hectares of forest, of
which 2.0 million is cultivated.
Growth drivers
Demand for publication papers is driven by advertising expenditures and circulation. Demand for solid-wood products primarily derives from the construction and house building industries, which are relatively cyclical.
SCA's market position
Forest products primarily conducts operations under the SCA brand but also works with product brands.
Luna is a strong brand for a pulp grade with high absorption capacity.
GraphoVerde is a high-quality magazine paper with more than 50% recycled fibre.
GraphoMax is an uncoated publication paper grade based entirely on fresh fibre. The printing characteristics of GraphoMax are very impressive, making the paper grade ideal for advertising materials in particular.
Table
SCA sales of Forest products by product segment 2011, percent | |
|---|
| 20 |
|---|
| 18 |
|---|
| 16 |
|---|
| 31 |
|---|
Pulp | 12 |
|---|
Timber | 3 |
|---|
Graph
SCA sales of forest products by product segment 2011, percent
Table
SCA sales of Forest products by region 2011, percent | |
|---|
Europe | 86 |
|---|
Asia | 10 |
|---|
North America | 2 |
|---|
Africa | 1 |
|---|
Latin America | 1 |
|---|
Graph
SCA sales of forest products by region 2011, percent
