SCA's Tempo Tennis TV commercial has won the Most Popular TV Commercial Award Household category of 2008. The award is organized by TVB, the most popular TV station in Hong Kong, China, to honour and give public recognition to local advertising professionals for "their creative genius in making outstanding television commercials".
The first Tempo Tennis TV commercial (TVC) was launched in April 2007 to sustain the noise for Tempo Jasmine fragrance pack.
 |
|
The award trophy |
"Targeting women of a different generation from the previous Tempo spots, the story this time attempts to bring alive the product benefit of Tempo Jasmine – 'A Moment of Clarity' - through the angle of a married woman being tempted by her tennis coach for an affair. Thank goodness there's Tempo Jasmine awakening her and saving her from a would-be disaster. The successful launch of the TVC brought the sales of Tempo to the next level," says Keith Lee, Commercial Director for Tempo at SCA in Hong Kong.
 |
|
The award cube |
Keith explains what is the key drive for Tempo to win the award; "Tempo is not just a hanky brand; it's a strong and leading brand. It's not just about getting people out of social embarrassment, but as well about entertaining them, engaging them as an antidote to boredom. We have been consistently building on our heritage as a humorous brand, meeting our consumers' expectations of always being surprised by Tempo advertising."
Facts
- A total of 19 awards were given out at the TVB 2008 Awards and the most popular TVC was voted by public among each of the 10 categories. SCA's commercial was also elected as one of the five entries in the final list for the Best Actor and the Best Actress Award.
-
Tempo has been the No.1 leading brand in hanky category in Hong Kong market for a consecutive of 13 years, with distant no.1 market share of 65%, offering hanky in regular and petit size, in Neutral / Menthol / Jasmine fragrance.