The Russian market for personal care products is undergoing rapid growth.
Since 1995, SCA’s sales of baby diapers (Libero) and feminine care products (Libresse) have grown continuously, increasing the need for local production. Against this background, SCA decided to open its own production facility in the Tula region, south of Moscow, to meet rising consumer demand.Purchasing power is on the rise in Russia, particularly in the Moscow region. An increasing number of families with children are using disposable diapers and the emergence of hypermarkets and superstores is increasing the availability of these products and changing consumer behavior.The Russian venture is long-term and will gradually include all product groups in SCA’s consumer portfolio for personal care products: feminine care, baby diapers and incontinence care. The investment is estimated to amount to about SEK 450m.
To press release