Taboos and lack of information are some of the reasons why less than 3 percent of men who have experienced bladder weakness have tried products specifically designed for this protection purpose.
Fits the male body
The new TENA Men Level 1 is slightly smaller and thinner than before and offers discreet male protection for consumers with very light absorption needs.
The improved elastic ensures that the cup-shaped product fits better to the male body and provides absorption exactly where it is needed. “Men prefer the improved TENA Men Level 1 because its new shape and size is discreet, but still very reliable. And the cup-shaped design makes it a real male product,” shares Katerina Kankova, SCA Marketing Manager for TENA Men.
Quicker shopping with no doubts
As such the new TENA Men packaging is improved to meet the male consumers’ needs for discreet and quick shopping that does not remind them of their condition.
“The improved graphic elements on the pack now allow the consumer to easily identify the TENA brand and product. It spares him potential ‘embarrassment’ of having to stand too long in front of the shelf, or choosing the wrong product,” explains Katerina.
“The denomination ‘Men’ now stands out clearly on the pack, visibly differentiating it from intimate hygiene products for women.”
The TENA Men products are coming to stores across Europe now.
Text Michaela Wingefeld / Konstantin C Irina More information Katerina Kankova ()