SCA’s Nana 2 in 1 liners have been selected as Product of the Year 2012* by a consumer panel consisting of over 20,000 French consumers. Their vote builds on three criteria: attractiveness, innovation and value to use.
Freshness throughout the day
The Nana 2 in 1 liners make everyday life of French women much fresher. The innovative product is made of two thin liners, one over the other. To feel super fresh throughout the day, consumers just peel of the first liner to enjoy the freshness of a complete new liner underneath.
Uniqueness
”There is no other product like this on the market,” says Perrine Flipo, Product Manager for Nana. ”It clearly differentiates Nana from other brands, both technically and conceptually. 2 in 1 confirms that SCA understands what women need and want”.
The product has also received the LSA Innovation Trophy 2011**. Based on the French success, SCA plans to roll-out to other European markets in the near future.
* Produit de l'année 2012 / Grand prix marketing innovation 2012
** Trophés LSA 2011 de l'innovation
Peggy Saintin / Konstantin C Irina